The symbolic power of stone has also captivated the renowned London-based brand COS, which unveiled its Spring-Summer 2025 collection in a majestic quarry of Pentelic marble.
Craftsmanship, durability, and sustainable materials lie at the heart of COS’s philosophy—values that set it apart from the fast fashion mainstream. Choosing a marble quarry as the setting for their latest collection was therefore a perfect fit. The values the fashion house pursues are the very same that stone has embodied and guaranteed for centuries. And what better way to highlight this connection than by staging a fashion show within the mountain that gave rise to the Parthenon?
The location in question is Mount Pentelicus, situated 17 km northeast of the Acropolis in Athens. There lies the Dionyssomarble quarry, founded in 1877 and still the only producer of Pentelic marble today. As the locals proudly declare, it is “the very stone that ancient Athenians used to lay the foundations of democracy.”
COS, short for Collection of Style, describes its latest designs as “constructions realised with sculptural precision,” forming “a refined architectural poetry.” The intention to draw upon the realms of art and architecture is clear—and stone stands as the sole element capable of uniting the two. It also served as the inspiration behind the earthy palette and veined textures of the collection. Meanwhile, the lightness and fluidity of the garments, together with the minimal, industrial staging, stand in striking contrast to the imposing marble walls of the quarry, whose natural eloquence surpasses that of any elaborate set design.
Further amplifying the media impact of the event—alongside the striking and recognisable setting—was the presence of celebrities such as Gemma Chan, Sharon Stone, and Adrien Brody, fresh from his second Oscar win. Despite the very different context, one is reminded of the unforgettable scene from The Brutalist, set amidst the marble quarries of Carrara.
The quarry is, undeniably, a unique location—one capable of bringing together all the arts, providing raw material for sculpture, design objects and architecture, while simultaneously drawing the interest of both cinema and fashion.
Source: www.naturalstoneisbetter.com
