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SOFT HORIZONS: A Living Dialogue Between Greek Marble and Light στο Milan Design Week 2025

11/04/2025

SOFT HORIZONS made its debut at Milan Design Week and Fuorisalone 2025, within the newly unveiled Glasshouses at Alcova’s latest venue. This immersive installation reimagines Greek marble within an environment of light and transparency, engaging visitors in a dialogue between material history and transformation.

“SOFT HORIZONS” is an exploration of material memory and transformation, an invitation to reimagine our connection with what lies beneath the surface. Set within the ethereal confines of a greenhouse, the installation unfolds as a landscape of forms—shifting, rotating, and responding to the subtle choreography of human presence.

Fragments of Greek marble, reshaped and reassembled, float with unexpected lightness, defying theweight of their origins. Their movements are gentle, almost imperceptible, as if the material itself breathes in sync with the environment. Suspended above, an elemental presence—a radiant disc—serves as aquiet echo of distant landscapes, carrying the invisible essence of a place bound to the marble’s origin.

By allowing the marble pieces to rise from water, the installation recalls this cycle of dissolution andrebirth, mirroring the very process that gave the stone its form. Water, the silent architect of marble’screation, dissolves, reshapes, and solidifies stone over millions of years. In some cases marble quarries were once ancient seabeds, where minerals settled and crystallized into the luminous stone we knowtoday. Water continues to play a vital role, not just in nature, but in craftsmanship—essential in cutting, polishing, and refining marble’s surface.

This is not a monument to permanence, but a meditation on becoming. The installation transforms discarded remnants into objects of curiosity and wonder, allowing them to shed their static histories andemerge as dynamic entities. Here, matter is not fixed but fluid, not silent but whispering. The sound of water, embedded in the space through a suspended speaker, echoes both the element of water and the processing.

“SOFT HORIZONS” invites an intimate dialogue with form, motion, and memory. It is an excavation not ofthe earth, but of perception—a rediscovery of Greek marble as something alive, capable of change, reflection, and resonance.

This is an initiative celebrating Greek marble–a material carved by time and touched by countless hands across history, carries within it the glow ofancient light and the pulse of the earth itself. In its veins lieboth memory and possibility—a material that holds the past yet unfolds endlessly into the present. Greek marble is a material in constant dialogue with time. Quarried from iconic landscapes and shaped over millions of years, it has defined civilizations, from the Parthenon to contemporary architecture. Humanity’shistory has been carved in marble, a material both humble and grand, encompassing our daily lives from the details in our living spaces to the intricate designs of landmarks that stand the test of time. Under the brand “Greek Marble | Then. Now. Forever.”, this legacy continues—an emblem of purity, strength, and timeless design. Whether in its raw form or transformed by craftsmanship and state of the art machinery, Greek marble carries the imprint of nature and human touch, evolving with each new creation. More than a material, it is a testament to endurance and reinvention, a bridge between past and future, forever inmotion.

This installation is created by Objects of Common Interest and issupported by Enterprise Greece aspart of itsstrategic initiativeto promote Greek marble internationally. This initiative includes the development of the brand “GREEK MARBLE | Then. Now. Forever.” and a series of targeted activations aimed at showcasing the industry’s strength and unique qualities.

Enterprise Greece, a Société Anonyme (SA) under the supervision of the Ministry of Foreign Affairs, is responsible for attracting foreign direct investment and promoting Greek exports worldwide.

In collaboration with the Greek Marble Association, Enterprise Greece has launched the first-ever comprehensive brand identity for Greek marble, reinforcing itsglobal recognition and market presence.

The installation is also supported by leading Greek marble producers and exporters, listed in alphabeticalorder: Dionyssomarble, FHL I Kiriakidis, Iktinos, John Papagianoulis Bros, Marble Sachanas, Marmyk Iliopoulos and StoneGroup International.