The Cachoeiro Stone Fair 2025, one of the most important events for the global natural stone industry, returns with a renewed structure and a strong focus on qualified content, networking, and strategic business opportunities. Organized by Sindirochas (Sindicato da Indústria de Rochas Ornamentais, Cal e Calcários do Espírito Santo), Cetemag (Centro Tecnológico de Mármore e Granito), and Centrorochas (Associação Brasileira de Rochas Naturais), and held by Milanez & Milaneze for 36 years, the fair is set to welcome 16,000 visitors from across the production chain. Participants include marble workers, distributors, architects, decorators, and professionals from the construction and design sectors.
Expanded Exhibition Space and New Features
The 2025 edition introduces a series of upgrades that underscore its role as a driver of innovation and business in the ornamental stone sector. The exhibition spans 30,000 square meters, featuring larger booths both inside the pavilion and across the park, with a revised internal layout for better visitor flow.
One of the highlights is the addition of five new areas adjacent to the block sector, which this year achieves a record: 65 stone blocks weighing 32 tons each. The fair also brings improvements to its official app and content programming, offering highly segmented presentations, business cases, and opportunities for professional connections.
A Rich Agenda of Content and Case Studies
The event kicks off with an opening ceremony on August 26 at 5 p.m.. The following days feature a robust schedule of discussions, case studies, and technical debates designed to stimulate collaboration and knowledge exchange within the industry.
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August 27, 4 p.m. – “Synergy in Project Stages”, a talk by Lucas Pianes, Studio Ubuntu, and Marmorativa, highlights how different players in the industry collaborate to understand, integrate, and execute projects from conception to delivery.
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August 27, 5 p.m. – Rômulo Pegoretti leads the session “Praça do Marmorista: Architecture, Marble Work, and the Connection with the Client”, exploring how marble craftsmanship is honored and integrated into architectural concepts, strengthening the relationship between architects and clients.
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August 27, 6 p.m. – The highly anticipated case study “When a Project Goes Viral” revisits the controversy around influencer Maíra Cardi’s residence, a luxury project that gained national attention due to disputes over materials and execution. Industry professionals directly involved in the project will share behind-the-scenes insights, challenges, and lessons learned about the delicate balance between aesthetics, technical execution, and client expectations.
Closing the segment of technical content, the fair will host the Data Business Stone Forum on August 28, from 3 p.m. to 6 p.m., organized by Apex Partners and Rede Vitória. This strategic forum will present fresh economic data and sector analyses developed by Futura Inteligência. Business leaders, economists, and analysts will debate key challenges for Brazil’s stone industry, including the impact of rising tariffs on exports, and explore strategies such as market diversification, strengthening domestic demand, and reorganizing logistics and production to remain competitive globally.
Why Cachoeiro Stone Fair 2025 Stands Out
With its mix of exhibition scale, strategic content, and high-level networking, the 2025 edition sets new benchmarks for the sector. The event not only highlights the technological and creative potential of natural stone but also addresses pressing issues that affect the industry’s competitiveness on a global scale.
According to Folha do ES, this year’s fair is marked by its 30,000 m² of exhibition space, larger stands inside the park and pavilion, internal layout improvements, five new areas near the block sector, a record of 65 blocks of 32 tons, and an updated app and content program. These innovations, combined with case studies and strategic discussions, make Cachoeiro Stone Fair 2025 a must-attend event for anyone in the ornamental stone industry.
