The luxury of Yves Saint Laurent is imprinted in marble. It is the backdrop against which the golden brand shines and the light that illuminates models in the latest fashion show in Paris, where it presented its summer 2024 collection.
The great fashion brand has found its mark in the “gold” of Carrara, and the quarries are the ideal set for its latest advertising campaign that should soon be released.
Photos and videos immortalised the latest collection at Bettogli, where the entire staff stayed for two days for the shoot, with clothes and models enhanced by the white of Carrara for the photographers’ shots.
Once again, the historic quarries represent luxury and exalt ‘Made in Italy’. After many giants of haute couture and many other production sectors, Yves Saint Laurent also entrusts its image to the quarries, bringing the charm of unique materials and environment to the world.
Among the models who climbed into the Carrara quarry basin was supermodel Eva Herzigova, the star of the French brand’s next advertising campaign. An armoured set, during the two days in which the “Maison” brought haute couture to the overhangs, created by the excavations in the heart of the Apuan Alps, rekindling attention on the great worldwide interest in the heritage that nature has offered the territory. And the Yves Saint Laurent advertising campaign arrives just a few days after the closing of Marmomac in Verona.
Source: www.lanazione.it
