Modernity and tradition come together in a new visual identity that celebrates two decades of achievements in the natural stone sector.
The Brazilian Natural Stone Association (Centrorochas) is marking its 20th anniversary with a milestone that reinforces its history while looking toward the future: a complete rebranding of its visual identity. More than just a logo change, this transformation reaffirms the association’s values and leadership in the Brazilian stone export market.
For over two decades, Centrorochas has established itself as a benchmark in the sector, promoting Brazil’s natural wealth on a global scale. Now, with a renewed visual identity, the organization encapsulates its essence and communicates its mission and vision in a more sophisticated manner. The new symbol integrates elements that reflect Centrorochas’ tradition, quality, and global reach, fostering an immediate connection with its audience and partners.
“A brand is much more than a name; it is a reflection of its history, the people who have built it over the years, and their dreams. With this rebranding, we are not just changing our appearance but reaffirming our essence and the path we have chosen to follow,” stated Tales Machado, president of Centrorochas.
Through this new design, Centrorochas reaffirms its commitment to innovation while elevating Brazilian natural stone on the international stage. Over the course of its 20-year history, the association has built a legacy of excellence. Now, with its revitalized identity, it strengthens its role as a key player in connecting Brazil and the world through the sector’s natural wealth.
