The IMM CarraraFiere business appointment for the techno-marble supply chain has been postponed by one month, revisited in an unprecedented way that combines real and digital. Given the persistence of the state of health emergency ordered by the government and the growing interest shown by the companies in the sector, the leaders of IMM CarraraFiere, aligned with the Apuan industrialists of the sector, decided to reschedule the event for 28-30 October 2020.
The exhibition management and the entrepreneurs aim to offer the greatest guarantees of safety to the participants. In a year of great uncertainty for international economic balances, through Ma.R.Mo. 2020 the Tuscan exhibition center, which has always been a reference point for stone promotion in the world, focuses on the creation of a permanent digital market place built on an on-line B2B platform that allows sector members to meet digitally in virtual rooms. The will of the organizers is to stimulate the relaunch of Carrara and the neighboring stone district following the postponement to 2021 of numerous international sector events and fairs, which are fundamental for an economic sector heavily affected by the Covid crisis.
In addition to on-line negotiations, the organizers also confirm in-person activities with physical stands set up in the pavilions of the Carrara exhibition center. Among others, the presence of “big names” in the sector has been confirmed. To connect with non-EU markets that cannot be physically present due to the restrictions imposed by the pandemic situation, the organizers are focusing on the online B2B platform as an essential tool to make it possible, at this stage, to create or continue entrepreneurial and commercial relations in a historical moment of strong transformation.
Currently, the digital platform of Ma.R.Mo. 2020 has 130 members, carefully selected in target countries that express a growing demand for natural stone and “Made in Italy” technology – among them, marble workers, stone contractors, quarry owners, planners and designers, etc. – about half of whom intend to participate physically, the rest remotely. During the three days of Ma.R.Mo. 2020 representatives of national and local institutions, industry experts and entrepreneurs, will confront each other in a series of scientific dialogues aimed at developing themes and new business models, in which science, culture and knowledge become the integral tools for a renaissance of the world of natural stone. The educational offer articulated by the organizers for the audience of planners and designers who have always looked to marble as a constructive and ornamental material of choice will also be intense.