Italy: “Stone is better”, Marble companies united to promote natural stone

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On the occasion of Design Week 2019 (Salone Mobile Milano) the network of companies Pna (Pietra Naturale Autentica) presented itself to the public with an exciting installation

Stone companies unite to counter what they call “the invasion” of synthetic stones that are trying to supplant natural stone. This is why they have set up a network of companies to launch a promotional campaign. “In front of the invasion of ceramic products that imitate marble and other stones – says Marco De Angelis, president of Confindustria Marmo Macchine – Confindustria Marmo Macchine has set up a network of companies to launch a promotional campaign to support Italian stones».

On the occasion of Design Week 2019 (Salone Mobile Milano) the network of companies Pna (Pietra Naturale Autentica) presented itself to the public with an exciting 4.0 installation by Remigio Architects. «”#Stoneisbetter” – explains De Angelis – is a design work conceived to tell the most intimate nature of stone and the very essence of the Pna brand, created to promote and use an extraordinary raw material, capable of resisting to the passage of time and to be shaped by man to tell his own story and evolution. Natural stone is pure, unique, versatile, eternal … stone is better».

Source: voceapuana.com