In line with the strengthening of Brazil–U.S. relations, the Brazilian natural stone sector promotes a strategic agenda in Washington, D.C.
As trade negotiations between Brazil and the United States advance, the Brazilian Natural Stone Association (Centrorochas) is leading the Brazilian natural stone sector into one of the year’s most strategic agendas in the United States.
From October 19 to 28, 2025, the project It’s Natural – Brazilian Natural Stone – an initiative carried out by the Brazilian Natural Stone Association (Centrorochas) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) – will begin a new phase of international promotion in the United States. The schedule will include Brazil Stone Collection | Washington, D.C. Edition and participation in Bond Custom, in Orlando (Florida).
Brazil Stone Collection in Washington, D.C.
On October 20, at 3:30 p.m. (local time), the Brazilian Embassy in Washington, D.C. will host a lecture for North American architects, designers, and builders. The talk is titled “Brazilian Natural Stones: Inspirational Versatility.” The presentation will be led by Fábio Cruz, the vice president of Centrorochas. He will highlight the versatility, sustainability potential, and multiple uses of Brazilian natural stones in contemporary architectural projects.
The plans also include meetings with the lobbying firm recently hired by Centrorochas, as well as appointments with the U.S. government and related bodies, such as USTR (United States Trade Representative), the International Trade Administration (ITA) or the Bureau of Economic and Business Affairs (EB), the Atlantic Council – Adrienne Arsht Latin America Center, the American Institute of Architects (AIA), NAHB (National Association of Home Builders), NSI (Natural Stone Institute), and NKBA (National Kitchen & Bath Association) – important benchmarks in the construction, design, and architecture segments in the United States. Gatherings with local press and Brazilian correspondents working in the U.S. capital will also take place.
Bond Custom in Orlando: connection with luxury design
Ending the schedule in the United States, from October 23 to 26, the Brazilian representatives will participate in Bond Custom, an annual event that connects leading architects and luxury residential designers in North America with premium product suppliers.
With an exclusive format encompassing individual meetings and custom networking opportunities, the event provides unique opportunities to expand relationships between Brazilian natural stone producers and professionals who work in high-end projects in the United States and other countries.
“The presence of the Brazilian industry at Bond Events reaffirms that the project It’s Natural is committed to positioning Brazil as a global leader in the natural stone segment. Direct interactions with international specifiers allow us to introduce, in a technical and inspiring way, the aesthetic qualities, geological diversity, and sustainable appeal of Brazilian stones, strengthening the country’s image as a point of reference in design and innovation,” the vice president of Centrorochas points out.
Sector takes part in event held by ApexBrasil and the Atlantic Council
On October 27 and 28, in Washington, D.C., representatives of the Brazilian natural stone industry will participate in an event held by ApexBrasil in partnership with the Atlantic Council, one of the most respected think tanks in the United States, specializing in international affairs. This nonpartisan organization seeks to foster U.S. leadership and engagement around the world, in cooperation with global allies and partners, aiming to shape joint solutions to international challenges. The program will include the presence of the general manager of ApexBrasil’s North America office, Igor Brandão. It aims to further the dialogue on commercial and institutional opportunities between Brazil and the United States, strengthening the strategic positioning of the natural stone industry on the global stage.
Schedule of It’s Natural’s mission in the United States
- Washington, D.C.
October 20 – 3:30 p.m. (local time), at the Brazilian Embassy
Lecture “Brazilian Natural Stones: Inspirational Versatility,” given by Fábio Cruz, the vice president of Centrorochas, geared towards North American architects, designers, and builders.
October 21 and 22
Institutional schedule with meetings with the lobbying firm hired by Centrorochas, appointments with the U.S. government and related bodies, such as USTR, the International Trade Administration (ITA) or the Bureau of Economic and Business Affairs (EB), the Atlantic Council – Adrienne Arsht Latin America Center, the American Institute of Architects (AIA), NAHB (National Association of Home Builders), NSI (Natural Stone Institute), and NKBA (National Kitchen & Bath Association). Gatherings with local press and Brazilian correspondents working in the U.S. capital are also planned.
October 27 and 28
Participation in an event held by ApexBrasil in partnership with the Atlantic Council, one of the most respected think tanks in the United States.
- Orlando (Florida)
October 23 to 26, at The Westin Cape Coral Resort at Marina Village
Participation in Bond Custom, an event that connects leading architects and luxury residential designers in North America with premium product suppliers, promoting strategic networking and business opportunities for the Brazilian natural stone industry.
