Yves Saint Laurent has chosen the Carrara marble quarries as the setting for its new advertising campaign, featuring supermodel Eva Herzigova. The campaign, which presents Anthony Vaccarello’s Spring/Summer 2024 collection, is a tribute to the timeless beauty of Carrara marble and its inherent elegance.
A evocative setting for an iconic collection
The campaign was shot last October at the Bettogli quarry, above Carrara. For two days, the area was transformed into a veritable fashion citadel, complete with a staff restaurant, a large wardrobe and changing rooms for the models.
The photographs, taken by the renowned Juergen Teller, were shot in the early hours of the morning to capture the best light. The images, which feature Eva Herzigova and the other models immersed in the whiteness of the marble, have already gone viral on Yves Saint Laurent’s social media channels and will soon be broadcast on television and in magazines around the world.
A perfect blend of tradition and innovation
The blinding white background of the marble, embellished with gold veins, creates a breathtaking contrast with the garments of the Vaccarello collection, which are distinguished by their bold and modern design. The choice of Carrara as the location for the campaign is not accidental: the marble from this Tuscan city has always been synonymous with luxury, refinement and craftsmanship.
Carrara: international capital of marble
Once again, the Carrara quarries are taking centre stage in high fashion. In 2021, the same setting was used for the Grazia International campaign featuring Armani Jeans garments. This new Yves Saint Laurent campaign confirms Carrara’s role as the international capital of marble and underlines the irresistible charm of this unique material.
A partnership that enhances the territory
The collaboration between Yves Saint Laurent and Carrara represents an important opportunity to enhance the territory and promote its excellence at international level. The campaign is a tribute to the beauty of Tuscany and its unparalleled artistic and cultural heritage.
