For the first time this year, Greece participated in the renowned “Fuorisalone – Milan Design Week,” held recently in Milan, aiming to promote Greek marble in international markets.
On the occasion of Greece’s inaugural participation in the exhibition, the CEO of Enterprise Greece, Dr. Marinos Giannopoulos, stated: “Enterprise Greece was delighted to take part in Fuorisalone – Milan Design Week, one of the world’s leading events for design and innovation.
Fuorisalone provides an ideal setting for Greek marble companies to showcase the potential of this exceptional material and its application in high-end design concepts from top design houses and architectural firms, destined for demanding and impressive projects across the globe. We are also pleased with the success of the project presentation ‘SOFT HORIZONS’ as part of the promotional initiative ‘GREEK MARBLE | Then. Now. Forever.’ Through this effort, which was highlighted by our participation in this exhibition, Enterprise Greece will continue working tirelessly to support Greek companies in expanding internationally, developing new partnerships, and excelling in a global market that values uniqueness and quality.”
In a joint statement, the participating companies (Dionyssomarble, FHL I Kiriakidis, Iktinos Hellas, John Papagiannoulis Bros, Marble Sachanas, Marmyk Iliopoulos, and Stonegroup International) emphasized the significance of Greece’s presence at Fuorisalone – Milan Design Week. They stated: “We are excited that the brand created for Greek marble with the support of Enterprise Greece has matured to the point of participating in such high-level events. Through strategic presentations like this one, we are able to directly engage with target audiences that set market trends and select the materials specified in the world’s most important projects, thus creating demand for our product. We are optimistic that in the future, we will continue this journey, showcasing both Greek marble and the strength of Greece’s marble industry.”
It is worth noting that Fuorisalone is one of the most important events in the design world, held as part of Milan Design Week and running concurrently with Salone del Mobile. It is not limited to a single exhibition space but spreads throughout the city, transforming galleries, museums, historic buildings, and even outdoor spaces into unique exhibition venues. Leading designers, brands, renowned houses, startups, and universities from around the world participate, presenting the latest trends and innovations in architecture, technology, lighting, and industrial design. This year’s event featured groundbreaking and highly creative works from the world’s top architectural firms and most famous design houses.
