Diamant Boart will become Husqvarna. The brand change was first introduced to customers and market at the opening of the Marmomac trade show in Verona, Italy this week.
For 85 years, Diamant Boart has proudly served the global stone industry with high-quality diamond tools. In 2002, the company became part of Husqvarna Group’s Construction Division, a strong owner which proved to be a perfect match.
“We kept the two brands closely side by side in a multi-brand set-up for many years, but now the time has come. We will rebrand our Stone Diamond Tools business to Husqvarna. Our quality, service, expertise and above all our commitment will remain unchanged, as will our staff, sales offices and distributors,” says Pierre Andary, Senior Vice President, Diamond Tools at Husqvarna Construction.
The Husqvarna brand will be implemented over the coming months but the Diamant Boart trademark will be kept and used for a selected range of products. The Husqvarna Stone Diamond Tools business will continue to build on the strong heritage and proud tradition of Diamant Boart in the global stone industry, while leveraging on Husqvarna’s dynamic
innovativeness and being part of one of the world’s leading producers of diamond tools.
“Many customers already know us as part of the Husqvarna Group, and everything will remain the same expect for the brand. We are convinced this will bring benefits for our customers and the stone industry at large, as we can focus our efforts on one strong brand,” says Pierre Andary.
