Architecture, design, media, and international trade professionals will enjoy an exclusive program focused on business deals, new products, innovation, and sustainability during Marmomac Brazil, the largest natural stone fair in the Americas.
International groups of buyers, journalists, and design and architecture professionals will arrive in São Paulo between February 23 and 26 for an immersive program focused on exploring the Brazilian natural stone market, a sector that is globally renowned for its unique geodiversity, innovation, and export potential.
The schedule includes exclusive experiences at Marmomac Brazil, the largest natural stone fair in the Americas, which will take place from February 24 to 26, with participation in in-person rounds of negotiations and access to launches and trends in the national production chain, as well as guided tours of cultural landmarks in the city of São Paulo. The initiative is being organized by It’s Natural – Brazilian Natural Stone, a sectoral program developed by the Brazilian Natural Stone Association (Centrorochas) in partnership with the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The 25 visitors come from Australia, Canada, the United Arab Emirates, the United States, Greece, India, Italy, Mexico, and Poland, reaffirming Brazil’s position as a strategic player in the international natural stone market.
With a significant expansion compared to the 2025 edition, this year the fair will occupy two pavilions at Anhembi District and is establishing itself as an important driver of international projection for the sector. The program includes strategic initiatives to boost concrete results, such as the Round of Negotiations, which will take place on February 24 and 25, bringing together 24 Brazilian companies and 18 international buyers from target markets. Eight of them are invited by the sectoral project, and another ten participate through the partnership between Centrorochas and Marmomac Brazil.
Furthermore, specialized journalists such as Anastasia Fernandez, from The Business Year (United Arab Emirates), Giannis Galanis, General Director of stonenews.eu (Greece), will participate in the immersion, alongside a group of five designers and architects from the United States, invited to learn firsthand about the use of Brazilian natural stones in architecture and interior design projects.
For these guests, the experience includes visits to iconic locations in the city, such as Ibirapuera Park and the museum Pinacoteca, besides the experience at the fair, which will feature spaces such as “Natural Stone: A Force of Nature,” an installation that covers 600 square meters and shows, in a sensory and informative way, the journey of natural stone from geological formation to final design, focusing on technology, sustainability, and new applications.
The official opening ceremony of Marmomac Brazil 2026 will bring together national authorities and international guests and will take place on February 24, at 11 a.m., at Arena Conteúdo. Registration for the fair is free for professionals in the fields of architecture, design, and construction, as well as marble suppliers, retailers, distributors, and importers.
International presence in numbers
- Round of Negotiations bringing together 24 Brazilian companies and 18 international buyers (Australia, Canada, the United Arab Emirates, India, Italy, Mexico, and Poland).
- Brazilian companies participating in the Business Round: Amagran, Angramar, Atlas Mármores, Brasigran, BSC, Brumagran, Cajugram, Capital Granite, Comil Cotaxe, CS3 Surface, Granistone a Rocha, Granitos Collodetti, Granos, Magban, Maqstone, Marbrasa, Margramar, MGA, Pedra do Frade, Pemagran, Potencial Pedras do Brasil, Qualitá Group, Santo Antonio Stones and Terlos Stones (21 companies from Espírito Santo, 2 from Ceará and 1 from Rio Grande do Sul)
- Participation of 5 architects and designers from the United States.
- International coverage by 2 journalists, one from the United Arab Emirates and the other from Greece.
