From April 22 to 25, the Brazilian natural stone industry will land on American soil for Coverings 2024, the largest and most traditional North American fair in the surfaces sector. This year, the event will take place in Atlanta, and Brazil will be represented by 62 companies from the sector in a Pavilion organized by It’s Natural – Brazilian Natural Stone, an export incentive program developed by the Brazilian Center of Natural Stones Exporters (Centrorochas) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).
The Brazilian Pavilion will incorporate the colors that represent the soul of the country, including networking spaces, meeting rooms, providing numerous possibilities. The vibrant green and yellow promise to catch the attention of the fair visitors with a cheerful and contagious space. In the visual identity, images of environments with applied natural stones and sectorial information highlighting the entire geological and economic potential of Brazil.
In a quarter of growth, Brazilian exports of natural stones reached a 22.8% increase in the first three months of the year, totaling $279.5 million. And commercial negotiations with the United States stood out, registering a 32.7% increase in the same period. “As the main importing market for Brazilian natural stones, the United States represented 54.7% of the national exports of stones in 2023. Coverings is an excellent opportunity for Brazil to maintain relationships with local customers and, of course, to consolidate its position as a global leader in this dynamic sector,” said Centrorochas president Tales Machado.
Located in Hall C, the Brazilian Pavilion will occupy an area of over 15,000 square feet, presenting differentiated materials that reflect the country’s vast geodiversity. With exhibitors from six different Brazilian states, the 62 participating companies are ready to surprise visitors with a wide variety of materials, including marbles, granites, and quartzites.
The official opening of the Brazilian Pavilion will take place on April 22, at 1:30 p.m., and will bring together exhibitors and authorities present such as Centrorochas president Tales Machado, vice president Fabio Cruz, ApexBrasil industry and services coordinator Paulo Roberto da Silva, ApexBrasil’s representative in Miami Fernando Jose Spohr, and the representative of the Brazilian General Consulate of Trade and Investment Promotion Office in Atlanta, Antonio Kaupert Junior.
